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The exact origins are harder to pinpoint.
 

What is generally accepted is that it has close ties to Darwin's "On the Origin of Species".
 

Without sending you on the journey down the rabbit hole from which I've come, here's the quick and dirty on Advantageous Divergence:
 

Strategically differentiating yourself and/or your offerings in a way that provides a competitive edge and stands out from the norm.
 

It emphasizes the importance of being unique and leveraging those differences to achieve success.
 

And, for most of you who have been here for MANY Sunday nights, this will sound like a remedy to The Sea of Sameness. 
 

Because it is. 
 

In our wholesaling world, Advantageous Divergence is standing out in a way that benefits us. 
 

It means stepping away from conventional tactics and finding the bold, creative approaches that make advisors (both client and prospect) and COIs sit up and take notice.
 

Your competitor is pimping the same tired, over-worn product pitch or sales idea that's been repeated over and over (and over) for years on end. 
 

YOU are offering something unexpected—something uniquely valuable that speaks directly to their needs, in ways they hadn’t considered. 
 

That’s the power of Advantageous Divergence.
 

And it's exactly what will dial up your MQ-Memorability Quotient® and allow you to forge deep lasting relationships that form the foundation of your practice.
 

Rob