Million Miler
Published: Sun, 08/25/24
Updated: Sun, 08/25/24
,
It was worn like a badge of honor.
And the flight that put me over the top was downright celebratory.
Never again would qualification for status be needed at United Airlines.
And so it was with Hilton, and Hertz and...well you get the idea.
Loyalty programs are wonderfully hideous.
Wonderful because of the perceived value.
Hideous because of the lengths we'll go to just to stay loyal.
Like flying from Chicago to L.A., with a stopover in Newark, because they have a promotion for double miles.
Not that that's ever happened...
While perks directly correlated to business in our world are ill-advised/flagrant infractions for most, service levels - the first cousin of loyalty programs - are another story.
How do you employ a successful client service model that segments what you have to offer and whom you offer it to?
Do all advisors get all your best stuff (think seminars, marketing support, business building assistance) or do you have identifiable tiers of service?
How do you best craft and describe these service levels?
Rob
p.s. It's darn near go-time for the final push of 2024. How can Wholesaler Masterminds® Schedulers help you?