But wait, there's more!
Published: Sun, 08/06/23
,
It was long before streaming.
When your choice of TV stations mostly boiled down to channels 2 though 13.
Inevitably, if you were watching late night or early morning, you were oh so tempted to purchase a Chop-o-Matic or a Popeil Pocket Fisherman.
As founder of Ronco, Ron Popeil was the original TV pitchman.
Though, as any visitor to a summertime state fair can tell you, product demonstrators (aka pitchmen) have been hawking the latest and greatest longer than summertime fairs have been spinning cotton candy.
These product specialists travel from town to town, paying their own travel and expenses, in the hopes of earning enough commission from sales to make the fair a success.
And, as their livelihood depends on immediate sales (no pipeline, no follow-up process, no forward scheduling) you best believe they understand human nature and how to evoke the right emotions that compel someone to part with $99.99 on the spot.
In an interview on Planet Money, a super successful present day pitchman was asked, "What's the best product close?"
"The best close is asking for the money", he said.
"The biggest problem with salespeople, 95% of new salespeople are afraid to ask for the money. They think it's rude."
While we work in a far more nuanced sales environment, where the smell of deep fried Twinkies and award winning hogs doesn't permeate the meeting room, know this:
Great wholesalers know how to close for the business.
Rob
[From our July 16th Sunday Night Email]:
Dog Days of Summer Challenge - I've assembled "51 Posts Every External Wholesaler Needs To Read".
If you read just one per day, you'll be done (and a better wholesaler) on September 12th - just in time to crush the prime Fall selling season.
When your choice of TV stations mostly boiled down to channels 2 though 13.
Inevitably, if you were watching late night or early morning, you were oh so tempted to purchase a Chop-o-Matic or a Popeil Pocket Fisherman.
As founder of Ronco, Ron Popeil was the original TV pitchman.
Though, as any visitor to a summertime state fair can tell you, product demonstrators (aka pitchmen) have been hawking the latest and greatest longer than summertime fairs have been spinning cotton candy.
These product specialists travel from town to town, paying their own travel and expenses, in the hopes of earning enough commission from sales to make the fair a success.
And, as their livelihood depends on immediate sales (no pipeline, no follow-up process, no forward scheduling) you best believe they understand human nature and how to evoke the right emotions that compel someone to part with $99.99 on the spot.
In an interview on Planet Money, a super successful present day pitchman was asked, "What's the best product close?"
"The best close is asking for the money", he said.
"The biggest problem with salespeople, 95% of new salespeople are afraid to ask for the money. They think it's rude."
While we work in a far more nuanced sales environment, where the smell of deep fried Twinkies and award winning hogs doesn't permeate the meeting room, know this:
Great wholesalers know how to close for the business.
Rob
[From our July 16th Sunday Night Email]:
Dog Days of Summer Challenge - I've assembled "51 Posts Every External Wholesaler Needs To Read".
If you read just one per day, you'll be done (and a better wholesaler) on September 12th - just in time to crush the prime Fall selling season.