,
Leisurely Sunday.
The Mrs. and I are out for a drive on a wine country back lane, which leads to a new resort/housing development.
Then this sign leaps out and grabs our eyeballs.
Speed Limit 24.
Sure enough, the acres on which this development is built have this directive throughout.
If you're like me, you know the #1 reason why they chose this versus Speed Limit 25.
It.
Gets.
Noticed.
PLUS, it's memorable and gets talked about.
Whereas Speed Limit 25 is so ubiquitous as to be invisible.
That's why I suggest you ask for
12 minutes of an advisor's time or make your next webinar 23 minutes long.
Your quest to increase your MQ-Memorability Quotient® is measured in a host of different ways.
In this case, 24 is more than 25.
Rob
p.s. Are you making progress on your Dog Days of Summer Challenge?
[From our July 16th Sunday Night Email]:
Dog Days of Summer Challenge - I've assembled "51 Posts Every External Wholesaler Needs To Read".
If you read just one per day, you'll be done (and a better wholesaler) on September 12th - just in time to crush the prime Fall selling season.