Your cult following

Published: Sun, 02/20/22

What do Lululemon, Harley-Davidson, and Apple have in common?

If you guessed that they are brands with a cult following, you'd have guessed right.

In order to be defined as a cult brand, The Cult Branding Company says that you are:

A product or service that is in a class of your own, as you have mastered the art of building lasting and meaningful relationships with your customers.

Cult brands have achieved a unique connection with customers, and are able to create a culture that people want to be a part of.

Your brand, the one that stands proudly next to the brand of your firm, is as critical to your success (more?) as the products' five-year performance or the rate on its rider.

And, as a wholesaler, your brand is not the product or the service.

It is you.

As we make our way through further turbulent times, our brands become still more important.

If you need help in creating/clarifying/improving your brand, we have a special that includes BOTH our PVP-Peerless Value Proposition® course and 1:1 coaching - all at a crazy affordable price.

Details are here.

Read: The Wholesaler Who’s Waiting

Rob

p.s. We understand some folks were unable to download the article referred to in last weeks' emails.

Here's the PDF of "Eight Ways to Know You’ve Partnered With the Right Wholesaler".