It Worked So Well I Stopped Doing It

Published: Sun, 11/14/21

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It's true, I have Shiny Object Syndrome (SOS).

The three most pronounced symptoms of SOS are:

1. Easily distracted by new ideas/concepts/strategies.

2. Tempted by the latest trend/guru/technique.

3. A tendency to leave behind tried and true methods that worked well, and were successful for the business, in favor of the latest and greatest.

And, as a recovering sufferer of SOS, I need to make sure that there is balance between: the adoption of new and the adherence to that which is tried and true.

This reminder of SOS comes to mind as I have had coaching client discussions that go like this:

Me: Does the idea we discussed resonate with you?

Client: It does - in fact it's a lot like something I used to do.

Me: It worked so well that you stopped, huh?

Client: Exactly.

Do you suffer from SOS in your wholesaling practice?

Read: 5 Rules for Wholesaler Gifting: Staying Out of the Trinket and Trash Sea of Sameness

Rob

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