Bull-goose loony wholesaling

Published: Sun, 08/29/21

One of my favorite movies of all time is One Flew Over The Cuckoo's Nest.

In that 1972 classic set in a mental ward, Jack Nicholson in the role of McMurphy asks, "Who's the head bull-goose loony around here?"

And when it comes to their practices, some wholesalers are straight-up bull-goose loony.

Bull-goose loony (and the definition of insanity often misattributed to Einstein) is: Doing the same thing over and over, yet expecting a different result.

For instance:

Advisor meeting, product dump, internal partner follow-up, expect the advisor's business.

Advisor meeting, product dump, internal partner follow-up, expect the advisor's business.

Lather.

Rinse.

Repeat.

The bull-goose loony wholesaler thinks, "Where's the money? I did what I was supposed to do."

The Great Wholesaler has a Systematized Follow-Up Process.

One that is preprogrammed, so that they know exactly what's supposed to happen, when it's to take place, and who's responsible for making it happen, for each prospect that they see.

Through this follow-up process they stay in front of advisors (including using their PVP - Peerless Value Proposition®) to earn the business they richly deserve.

Read: 17 Questions Wholesalers Should Ask Themselves to Have a Career Year

Rob

p.s. Our Wholesaler Masterminds® Follow-up Task Worksheet is used by great wholesalers across the USA and Canada.

I was interviewed about it here: Follow-up Process Interview

Get your copy here: https://wholesalermasterminds.com/wholesaler-masterminds-follow-up-task-worksheet/