First appointment of the day with a promising new(er) LPL advisor.

Next appointment you follow-up with a group of licensed bankers.

Followed by a prospecting call on an RIA.

Uniquely different meetings that call for uniquely tailored approaches to both concepts and products.

And an understanding of The Curse of Knowledge.

One of a host of cognitive biases that influence our existence, this one may sneak up on your practice when you're not looking.

Simply stated, The Curse of Knowledge says that the more familiar you become with an idea the worse you become at explaining it to others.

Because you forget what it's like to not know it, and therefore what needs to be explained to understand it. 

We correctly believe that as our careers progress, the knowledge we gain grows exponentially.

Paradoxically, that same seasoning causes us to assume that our client or prospect understands the hard data (and/or subtle nuances) of the information we provide. 

And you know what happens when we assume.

Beware The Curse of Knowledge!

Instant PDF download: Wholesaler Checklist for Success

Rob

p.s. Our pricing on 2022 Wholesaler Masterminds® Rotation Builder increases Friday 10/1. Details are here.