What Motivates A Wholesaler?
Published: Sun, 03/28/21
There were 60 wholesalers.
They assembled for the firm’s obligatory National Sales Meeting.
The agenda was packed with all the usual items you’d expect:
- firm updates
- product updates
- marketing updates
- guest speaker
- social events
The glaring omission from this national gathering of all sales folks?
No recognition event.
No ceremony, no trophy, no pictures, no nothing.
When asked, the head of distribution indicated that, “We pay them (wholesalers) enough money, they can buy their own trophy.”
This leader was flipping all the levers attempting to optimize performance (or so he thought) which included:
- gross sales
- net sales
- product specific promotions
- prospect conversions
- focus advisor sales
While the bean counters worked overtime on the comp formulas, the main motivator for so many in the room was found in a $50 engraved, faux crystal, public acknowledgement of accomplishment and appreciation of work well done.
That is what motivated the wholesalers gathered for the meeting – plus so many of you.
And, that is what is missing from this wholesaler survey result.
Rob