Meds for my sick dog. 

Battery for the thermometer (normal temp, thanks). 

With an unexpected bonus stop along the way. 

That’s how my lunch hour played out here in "Shelter-in-Place", Sonoma, California.

I'm 100% certain that my local vet never expected to be offering curbside pay and pick-up of prescriptions and pet food. 

Nor had the Ace Hardware store been educated in the finer points of transacting business from a customer's car.

As for the bonus stop?

While in route to the two aforementioned businesses, a local Mexican restaurant (with one Michelin star, no less) had a HUGE banner draped on the building.

It told all passers-by that they were open for "car hop" service. It took ten whole minutes from phone order to car delivery - and the tamales were awesome.

These businesses are adapting and innovating in the face of unprecedented challenges.

They are pleasing their clients/customers and creating lasting memorability.

How are you adapting/innovating?

How are you increasing your MQ-Memorability Quotient®, even in (especially in) these most difficult times? 

Stay home, stay safe and stay strong wholesalers,

Rob

p.s. #1: We are cranking out content we hope will assist you. Bookmark this page that will update when posts we publish during this time go live: https://wholesalermasterminds.com/tag/covid-19

p.s. #2: If you'd like to grab 15-minutes of phone time with me to discuss anything (an insight, second opinion, or creative idea), email me for a link to schedule an Ask Me Anything call - with my compliments, as a reader of this Sunday Night Email.