Food For Thought
Published: Sun, 02/16/20
,
Great restaurants abound.
Some have menus as long as your firms' latest whitepaper (think Cheesecake Factory).
As I read page upon page of epicurean possibilities, my mind simply ceases to function.
My ability to decide comes to a screeching halt.
The same is true for a wholesaler's product pitch.
Some wholesalers insist on flooding the advisor with the entire contents of their bag - pitching virtually everything in one appointment.
And doing so compels the advisor to sell nothing.
The great wholesaler understands the paradox of all that choice, and opts to keep the 20-45 minute discussion concise and laser focused.
How can you improve your pitch?
Rob
p.s. If you're considering private coaching, I've got a couple of slots open for March/April start dates. Reach out here and we'll connect to discuss.