Sorry, you've been chopped

Published: Sun, 04/21/19

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True confession: cooking shows are my guilty pleasure. 
 
With Top Chef and Chopped at the top of my list. 
 
Somewhere in my delusional mind, the fantasy of being able to create a Michelin 3 star meal rattles around - as if it will ever be achieved simply by watching one of these shows.
 
Recently I attended the premier educational conference for professional speakers, and among the many terrific quotes I captured, this one resonated:
 
A list of ingredients doesn't make you a chef. ~Jay Baer
 
In our craft this translates to: just because you have a stack of product information in your bag, know that your firm has good value add programs, employ a scheduler, partner with an internal, and possess an expense account, it does not make you a great wholesalers.
 
Great wholesalers don't simply have the list of ingredients.
 
They know how to masterfully blend the ingredients to create a practice that gets rave critical acclaim.
 
How about you and your practice?
 
Are you working on your Michelin star - or are you close to getting chopped?
 
Read: Validation Not Required - Building Your Memorability Quotient  
 
Rob
 
p.s. The final days of our 20% off sale at Wholesaler Masterminds Schedulers are near. Contact Ashton for details.