A crack in your competitor's veneer
Published: Sun, 04/07/19
,
Presence in your absence.
Whether via email or snail mail, it's the wholesaler's equivalent of advertising.
And, when done consistently and effectively, all you may need is the right crack in the competition's veneer to win business.
As an example, for thirty years (yes, 30) we had insured our autos with AAA.
That is until I received a notice that they couldn't quote a renewal rate because my Roadside Assistance had lapsed.
It seemed that the automatic renewal failed, and the notification of an expired credit card was never sent.
When I repurchased the roadside coverage, they started my relationship as if I were a new customer, with no acknowledgment of the 30 years of loyalty.
More than simply annoyed, I became curious - and for the first time I shopped rates for the car that AAA insured.
And now I am a Geico customer, having saved 15%...or more.
AAA showed the crack in their veneer.
How well do you consistently and effectively execute your presence in your absence?
NEW: Are You Asking For The Business?
Rob
p.s. Q1 is done. Let us help you crush Q2 with 20% OFF at Wholesaler Masterminds® Schedulers.
Contact Ashton for all the details!
Whether via email or snail mail, it's the wholesaler's equivalent of advertising.
And, when done consistently and effectively, all you may need is the right crack in the competition's veneer to win business.
As an example, for thirty years (yes, 30) we had insured our autos with AAA.
That is until I received a notice that they couldn't quote a renewal rate because my Roadside Assistance had lapsed.
It seemed that the automatic renewal failed, and the notification of an expired credit card was never sent.
When I repurchased the roadside coverage, they started my relationship as if I were a new customer, with no acknowledgment of the 30 years of loyalty.
More than simply annoyed, I became curious - and for the first time I shopped rates for the car that AAA insured.
And now I am a Geico customer, having saved 15%...or more.
AAA showed the crack in their veneer.
How well do you consistently and effectively execute your presence in your absence?
NEW: Are You Asking For The Business?
Rob
p.s. Q1 is done. Let us help you crush Q2 with 20% OFF at Wholesaler Masterminds® Schedulers.
Contact Ashton for all the details!