"You're not worth it"
Published: Sun, 03/26/23
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It started like any other inquiry.
The manager called to ask about the programs that we have for wholesaler training.
After outlining the offerings and answering his questions specifically about live presentations, naturally the subject of price came up.
Manager: "So, how much do you charge for a three hour live event?"
Me: "The cost is $XX,XXX for a half day event."
Manager: (shocked) "You mean to tell me you charge $X,XXX per hour? You're not worth it."
Whew, there's a lot to unpack in his statement.
Was it his unfamiliarity with how speakers/trainers make a living?
Or was it his belief that three hours of content was not worth the cost (aka Labor Perception Bias).
It's the same thing Picasso (yes, that Picasso) faced:
Picasso was approached by a fan, who asked if he could sketch something for her. Picasso agreed, and in just a few seconds, he drew a simple sketch of a dove.
The fan was thrilled and asked how much she owed Picasso for the sketch.
Picasso replied, "1 million dollars."
The fan was shocked and protested that the sketch had only taken a few seconds to draw.
Picasso responded, "No, madam, it took me a lifetime."
When someone hires you (or vice versa) they/you get the benefit and value of all the accumulated years of experience that led to today.
Something to think about next time someone questions your value - or you question theirs.
Rob
p.s. Getting cheeks in chairs for your events is hard, really, really hard. That's why we're introducing WOWvitations™. A collaboration of Wholesaler Masterminds and Coinflip Marketing. Here's a 64 second video that explains more.
It started like any other inquiry.
The manager called to ask about the programs that we have for wholesaler training.
After outlining the offerings and answering his questions specifically about live presentations, naturally the subject of price came up.
Manager: "So, how much do you charge for a three hour live event?"
Me: "The cost is $XX,XXX for a half day event."
Manager: (shocked) "You mean to tell me you charge $X,XXX per hour? You're not worth it."
Whew, there's a lot to unpack in his statement.
Was it his unfamiliarity with how speakers/trainers make a living?
Or was it his belief that three hours of content was not worth the cost (aka Labor Perception Bias).
It's the same thing Picasso (yes, that Picasso) faced:
Picasso was approached by a fan, who asked if he could sketch something for her. Picasso agreed, and in just a few seconds, he drew a simple sketch of a dove.
The fan was thrilled and asked how much she owed Picasso for the sketch.
Picasso replied, "1 million dollars."
The fan was shocked and protested that the sketch had only taken a few seconds to draw.
Picasso responded, "No, madam, it took me a lifetime."
When someone hires you (or vice versa) they/you get the benefit and value of all the accumulated years of experience that led to today.
Something to think about next time someone questions your value - or you question theirs.
Rob
p.s. Getting cheeks in chairs for your events is hard, really, really hard. That's why we're introducing WOWvitations™. A collaboration of Wholesaler Masterminds and Coinflip Marketing. Here's a 64 second video that explains more.