I gotta guy
Published: Sun, 08/23/20
,
Crushed.
Decimated.
Inexorably altered forever.
These descriptors, among dozens of others, have been used to describe the state of so many business in 2020.
And then there’s Mike.
Mike sells cars.
He has for 16 years.
In April, when his dealership closed due to COVID, he sold zero cars.
In May, he set a personal best all-time record selling 58 units.
How did he do it?
He embraced technology.
He adapted to the change versus fighting it.
And he leveraged his deep community relationships, built over more than a decade.
“Everyone has that guy,” he said. "A car guy. A tire guy. A go-to person for buying something," he told a reporter in a recent Washington Post interview.
“I want to be their guy.”
Your advisors (and COIs) gotta mutual fund/ETF/annuity/REIT/life/retirement plan guy or gal.
The question is: is it you?
Watch: A few more 1-2 minute videos added to 57 Things I’d Tell My 31 Year Old Wholesaler Self - the first 13 are ready for you to see here.
Rob
p.s. If you are a new(er) wholesaler, or know someone who is, this is mandatory viewing: Four Important Messages For New(er) Wholesalers
Decimated.
Inexorably altered forever.
These descriptors, among dozens of others, have been used to describe the state of so many business in 2020.
And then there’s Mike.
Mike sells cars.
He has for 16 years.
In April, when his dealership closed due to COVID, he sold zero cars.
In May, he set a personal best all-time record selling 58 units.
How did he do it?
He embraced technology.
He adapted to the change versus fighting it.
And he leveraged his deep community relationships, built over more than a decade.
“Everyone has that guy,” he said. "A car guy. A tire guy. A go-to person for buying something," he told a reporter in a recent Washington Post interview.
“I want to be their guy.”
Your advisors (and COIs) gotta mutual fund/ETF/annuity/REIT/life/retirement plan guy or gal.
The question is: is it you?
Watch: A few more 1-2 minute videos added to 57 Things I’d Tell My 31 Year Old Wholesaler Self - the first 13 are ready for you to see here.
Rob
p.s. If you are a new(er) wholesaler, or know someone who is, this is mandatory viewing: Four Important Messages For New(er) Wholesalers