An absurd idea
Published: Sun, 07/26/20
,
An absurd idea.
Chicken and waffles, on the same plate.
Absurd until 1975 when Herb Hudson opened a now famous restaurant in L.A. called Roscoe's House of Chicken and Waffles.
Now 45 years and 7 locations later, Roscoe's innovated a dish that's become a staple on so many restaurant menus.
So what's this got to do with wholesaling?
Plenty, when you consider how many wholesalers are unwilling/incapable of exploring new and creative ideas.
Ideas that will enhance your MQ - Memorability Quotient® in the minds of clients and prospects.
After all, if the advisor doesn't remember the content of your last zoom/call/visit, it might as well have never happened.
"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." ~John Cage
If there was ever a year to expand your creative horizons, 2020 is certainly it.
Why not try out a seemingly absurd idea that is truly different and memorable in the week ahead?
Read: 10 Ways to Ignite the Fuse With a Top Prospect
Rob
p.s. We've lowered the price on our Successfully Creating and Marketing Your PVP-Peerless Value Proposition® course. Why? Because we know that great wholesalers are using their PVP to get more virtual (and live) appointments - and who doesn't need more of those these days?
Chicken and waffles, on the same plate.
Absurd until 1975 when Herb Hudson opened a now famous restaurant in L.A. called Roscoe's House of Chicken and Waffles.
Now 45 years and 7 locations later, Roscoe's innovated a dish that's become a staple on so many restaurant menus.
So what's this got to do with wholesaling?
Plenty, when you consider how many wholesalers are unwilling/incapable of exploring new and creative ideas.
Ideas that will enhance your MQ - Memorability Quotient® in the minds of clients and prospects.
After all, if the advisor doesn't remember the content of your last zoom/call/visit, it might as well have never happened.
"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." ~John Cage
If there was ever a year to expand your creative horizons, 2020 is certainly it.
Why not try out a seemingly absurd idea that is truly different and memorable in the week ahead?
Read: 10 Ways to Ignite the Fuse With a Top Prospect
Rob
p.s. We've lowered the price on our Successfully Creating and Marketing Your PVP-Peerless Value Proposition® course. Why? Because we know that great wholesalers are using their PVP to get more virtual (and live) appointments - and who doesn't need more of those these days?