Great wholesalers take risks
Published: Sun, 07/19/20
,
July 23, 2009.
That was the day that the Send button was pushed on the first email communication to a list of 113 subscribers.
To say that I was anxious about the undertaking is an understatement.
After all, I had spent years in our industry cobbling together what I hoped was a good reputation - and didn't want to see it squandered being labeled as a spammer.
Now, eleven years later, I'm looking back at an entire practice that was built, in large part, through this medium of email.
Though the list of things I've learned in entrepreneurial America is long indeed, the main takeaway is this:
Be willing to take uncomfortable risks.
For you and your practice that could mean:
And what's unchanged is that the winners are taking calculated risks while the also-rans look on.
Here's the post (since updated) that was sent back in 2009: Are You a Wholesaling Pretender?
Rob
p.s. Simple equation: More compelling non-product content = More virtual advisor meetings on your calendar.
Fact: Our clients that are creating and marketing their PVP-Peerless Value Proposition® are putting more appointments on their calendars.
That's why we have slashed the price (50% OFF) of our course Successfully Creating and Marketing Your PVP-Peerless Value Proposition®. Get the details here.
That was the day that the Send button was pushed on the first email communication to a list of 113 subscribers.
To say that I was anxious about the undertaking is an understatement.
After all, I had spent years in our industry cobbling together what I hoped was a good reputation - and didn't want to see it squandered being labeled as a spammer.
Now, eleven years later, I'm looking back at an entire practice that was built, in large part, through this medium of email.
Though the list of things I've learned in entrepreneurial America is long indeed, the main takeaway is this:
Be willing to take uncomfortable risks.
For you and your practice that could mean:
- developing and marketing your brand, the one that stands next to your firms' - because you understand that product alone doesn't move the meter
- making a product/service/concept pitch that isn't 100% perfect - because you know perfect is the enemy of done
- sharing properly articulated and well-timed insights with senior management - because you know those insights are valuable
And what's unchanged is that the winners are taking calculated risks while the also-rans look on.
Here's the post (since updated) that was sent back in 2009: Are You a Wholesaling Pretender?
Rob
p.s. Simple equation: More compelling non-product content = More virtual advisor meetings on your calendar.
Fact: Our clients that are creating and marketing their PVP-Peerless Value Proposition® are putting more appointments on their calendars.
That's why we have slashed the price (50% OFF) of our course Successfully Creating and Marketing Your PVP-Peerless Value Proposition®. Get the details here.