Wholesaling Acts of Futility
Published: Sun, 06/21/20
,
It didn't work BC (Before Covid).
Why should it work now?
It's rarely (never?) been successful for your internal partner.
So why are you thinking your outcome will be different?
Advisors have rarely responded to the, "Let's spend 10 minutes on the phone so I can pummel you with product stats and then share a pithy product sales idea with you" email outreach.
Yet, as I write this, hundreds of work from home wholesalers across the land are doing just that.
And then they become frustrated because their acts of futility are not working.
"What's a better way", you ask?
Appeal to the advisor's innate need to 1) grow assets, 2) expand new households, and 3) make their practice more effective/efficient.
A.k.a develop and leverage your PVP-Peerless Value Proposition®.
Or, spend the time to understand where the 'what you have' (product) intersects with the 'what they do' (the business model of their practice).
A.k.a learn how to profit from proper Advisor Reconnaissance.
Both of these approaches have surprisingly (to some, not us) high success rates in generating advisor conversations.
They are now table stakes for your wholesaling practices' future success.
Read - Advisors Speak: The 9 Most Effective Ways Wholesalers Work With Us
Rob
p.s. From our most extensive coaching engagement (Priority Partner), to our laser focused sessions (Focus Fifteen), and our single topic Online Learning, we have a coaching solution to fit your needs.
Why should it work now?
It's rarely (never?) been successful for your internal partner.
So why are you thinking your outcome will be different?
Advisors have rarely responded to the, "Let's spend 10 minutes on the phone so I can pummel you with product stats and then share a pithy product sales idea with you" email outreach.
Yet, as I write this, hundreds of work from home wholesalers across the land are doing just that.
And then they become frustrated because their acts of futility are not working.
"What's a better way", you ask?
Appeal to the advisor's innate need to 1) grow assets, 2) expand new households, and 3) make their practice more effective/efficient.
A.k.a develop and leverage your PVP-Peerless Value Proposition®.
Or, spend the time to understand where the 'what you have' (product) intersects with the 'what they do' (the business model of their practice).
A.k.a learn how to profit from proper Advisor Reconnaissance.
Both of these approaches have surprisingly (to some, not us) high success rates in generating advisor conversations.
They are now table stakes for your wholesaling practices' future success.
Read - Advisors Speak: The 9 Most Effective Ways Wholesalers Work With Us
Rob
p.s. From our most extensive coaching engagement (Priority Partner), to our laser focused sessions (Focus Fifteen), and our single topic Online Learning, we have a coaching solution to fit your needs.